I bridge the gap between stunning front-end design and complex back-end workflows. Whether it’s building interactive interfaces with WordPress, Webflow, HTML/CSS/JS, PHP or architecting GoHighLevel automations, I build systems that grow businesses.
Beyond code and design, I provide the tactical infrastructure your business needs to grow. From deep API integrations to high-converting landing pages, I turn your vision into a scalable, high-performance reality.
I don’t just build sites; I build solutions. My background ranges from designing interactive front-ends for virtual solution firms to coding custom scripts that manage live call data. I’m obsessed with the ‘flow’—both in terms of user experience and the back-end automation that makes a business run while you sleep.
I architected a high-performance headless system for Smart Compendiums that decouples a WordPress front-end from a robust Laravel API back-end. This sophisticated setup manages complex Google Maps API mapping and geographic data processing to deliver real-time, lightning-fast search results. By integrating a dedicated Vue.js application within the site, I provided users with a fluid, reactive interface for an elite data-exploration experience.
I developed a dual-layered ecosystem for the JSEO Dashboard, utilizing WordPress for high-performance marketing and Laravel for a secure, data-driven client portal. By leveraging Bootstrap 5, I ensured the custom-coded application remains fully responsive and maintains a professional, mobile-first SaaS aesthetic. This architecture provides the client with a seamless hand-off between public-facing SEO content and private, enterprise-grade business tools.
A Webflow site for Lion Rock, specifically tailored for the competitive real property management market. The platform features sophisticated motion design and seamless user flows to elevate the brand's digital authority. To enhance tenant and owner engagement, I integrated a custom AI chatbot that provides 24/7 automated support and lead qualification.
A high-conversion Shopify store for HPLapidary, specifically optimized for the high-ticket precious metals and gemstone market. The platform features a streamlined user journey and secure checkout process designed to build trust and facilitate seamless transactions for premium assets. To maintain brand authority, I customized the interface to handle complex inventory while ensuring a luxury shopping experience across all devices.
The client needed a high-performance geographic compendium that required the ease of WordPress content management, the data-handling power of a custom back-end, and a lightning-fast, "app-like" user interface for the map experience.
The Solution: I architected a decoupled system that leverages the strengths of three different frameworks:
WordPress (Front-End & CMS): Acts as the primary content hub and user entry point, allowing for easy SEO management and client-side updates.
Laravel (API Engine): Built a custom back-end to handle the heavy lifting. This layer manages the logic for Google Maps API mapping, data sanitization, and complex queries that a standard CMS couldn't handle efficiently.
Vue.js (The "Sub-App"): Created a reactive, standalone application linked within the WordPress site. This provides a fluid, no-refresh experience for users interacting with the map and data filters.
The Architecture:
Custom-Coded Theme: Developed a lightweight, proprietary theme that eliminates unnecessary code, resulting in near-instant page loads and a perfect Core Web Vitals score.
SEO-First Engineering: Architected the site with a strategic header hierarchy, schema markup integration, and optimized metadata to ensure dominant visibility for competitive local industry keywords.
Conversion-Optimized UX: Designed a user experience focused entirely on the "Path to Lead," utilizing psychological anchors and clear visual funnels to guide visitors toward high-intent actions.
Key Features:
Dynamic Lead Capture: Integrated custom, low-friction inquiry forms and "Click-to-Action" modules that are strategically placed to maximize conversion rates without disrupting the user flow.
Scalable Content Hub: Leveraged Advanced Custom Fields (ACF) to create a modular backend, allowing the client to easily manage and scale their service pages while maintaining strict design consistency.
Performance Analytics: Implemented integrated tracking to monitor user behavior, allowing for data-driven adjustments to the conversion funnels.
The Architecture:
Marketing Layer (WordPress): A high-performance, SEO-optimized site designed for lead capture and brand authority.
Application Layer (Laravel): A robust, secondary application that handles user authentication, data management, and complex business logic.
UI Framework (Bootstrap): Utilized Bootstrap on the Laravel side to ensure the dashboard is fully responsive, mobile-first, and maintains a clean, professional "SaaS" aesthetic.
Key Features:
Seamless Hand-off: Created a unified user journey between the WordPress site and the Laravel dashboard.
Responsive Management: Leveraged Bootstrap components to create an intuitive interface for users to manage their SEO data on any device.
The Architecture:
High-Performance Framework: Leveraged the Astra Pro ecosystem to ensure a bloat-free foundation, optimizing the site for speed and accessibility across all devices.
Custom Global Design System: Built a comprehensive design system within Elementor (Global Colors, Typography, and Widgets) to ensure a unified brand identity across every sub-page and service module.
Modular Page Architecture: Created custom, reusable section templates that allow the client to deploy new landing pages in minutes without compromising the design integrity or site performance.
Key Features:
Trust-Focused UX: Designed the interface specifically to highlight testimonials, certifications, and service transparency—critical elements for an agency in the trust-based services sector.
Interactive Service Modules: Developed custom-styled Elementor widgets to present complex service offerings in an easily digestible, interactive format.
Optimized Lead Capture: Integrated high-conversion contact systems and strategic Call-to-Action (CTA) placements to streamline the path from initial inquiry to client onboarding.
"Managing a digital marketing agency requires more than just marketing skills—it requires an airtight infrastructure. For Ronasa, I built the engine that allows them to scale. By creating replicable, high-performance GHL systems, I reduced their manual fulfillment time by 80% and gave their clients a premium, white-labeled software experience."
The Architecture:
SaaS White-Labeling: Fully customized the GHL interface to reflect the Ronasa brand, providing their clients with a proprietary software experience.
Master Snapshot Development: Engineered "Master Snapshots" containing pre-built funnels, automated workflows, and email/SMS templates. These can be deployed instantly to new sub-accounts, ensuring consistent quality and rapid client onboarding.
Multi-Channel Funnel Systems: Developed high-converting lead capture funnels tailored for diverse industries, integrated with real-time appointment booking and payment gateways.
Key Features:
Automated Fulfillment: Architected complex backend workflows that trigger upon lead capture, handling everything from lead notification to long-term nurture sequences.
CRM & Pipeline Optimization: Configured custom sales pipelines for various niches, allowing Ronasa’s clients to track their ROI and lead status at a glance.
Client Portal Management: Set up secure client portals where sub-account users can access their own marketing data, reputation management tools, and ad reports.
"I was brought on by KeyPrime to architect a high-performance lead generation system. My role involved the end-to-end creation of service-specific landing pages designed to convert cold traffic from Google and Meta Ads. By aligning landing page architecture with multi-channel ad strategies, I helped establish a seamless transition from "click" to "customer.""
The Project Scope:
Strategic Design: Built responsive, high-speed landing pages optimized for service-based lead generation.
Ad Integration: Configured tracking pixels and conversion API (CAPI) events to ensure accurate data flow from Google and Facebook Ads.
Lifecycle Marketing: Integrated landing page forms with automated email nurture sequences to maximize lead retention.
"For Coger Law Firm, I bridged the gap between traditional legal practice and modern AI automation. By implementing a custom AI Voice agent and localized intake funnels, I transformed their digital presence from a simple website into a fully autonomous 'virtual receptionist' that qualifies leads and books consultations around the clock."
The Architecture:
AI Voice Intake Agent: Developed and deployed a custom AI voice agent that handles inbound calls, screens potential clients based on case type (e.g., LLC formation, contracts), and books appointments directly into the firm’s calendar.
Hyper-Local SEO Infrastructure: Optimized the firm's location-based assets, ensuring the Google Business Profile is synced with GHL for automated review requests and "near me" search dominance.
Automated Legal Funnels: Built high-authority landing pages focused on specific legal packages (Copyright, Trademarks, and LLCs), engineered to build immediate trust and facilitate digital document collection.
Key Features:
Smart Call Routing: Implemented intelligent routing that distinguishes between new lead inquiries and existing client calls, ensuring priority handling for potential new business.
SMS & Voice "Missed Call Text-Back": Configured an instant response system that triggers an AI-driven text conversation if a call goes unanswered, maintaining a 100% lead engagement rate.
"For The Nest, I built a robust automation engine designed to handle high-volume call center operations within a SaaS framework. My primary focus was the deep integration of Five9 and RingCentral into the GoHighLevel ecosystem to create a "single pane of glass" for agency management."
API Integration: Utilized RESTful APIs to automate lead distribution and call logging, reducing manual data entry by 100%.
Voice AI & IVR: Built intelligent voice workflows that utilize AI to qualify leads before they reach the Five9 dialer.
Agency Operations: Configured snapshot deployments and automated onboarding workflows for the SaaS side of the business, enabling rapid scaling of new client accounts.
Interactive front-ends and sophisticated motion graphics, without sacrificing speed or SEO.
Platform Value: For brands that need to visually stand out. I deliver the bespoke visual capabilities of custom JavaScript—like Three.js inspired interactions—within a powerful, manageable CMS.
I developed a high-performance web presence for Lion Rock using Webflow, specifically tailored for the property management sector. The goal was to combine a luxury visual aesthetic with functional automation to streamline tenant inquiries and property listings.
Core Contributions:
Webflow Development: Built a responsive, SEO-optimized site with custom CMS structures to manage dynamic property listings and availability.
AI Concierge Integration: Implemented and trained a Neto.ai chatbot to handle 24/7 tenant support, lead qualification, and tour scheduling.
Lead Capture & Routing: Designed custom forms and automated workflows to ensure property inquiries were instantly routed to the correct management teams.
I developed KeyPrime as a flagship Webflow platform designed to showcase high-conversion landing page architecture. The site serves as a dual-purpose asset: a professional brand home and a demonstration of "Message Match" engineering. I focused on creating a design system that scales across various industries—from legal services to tech—ensuring that every pixel serves the ultimate goal of lead generation.
Scalable Design Systems: Built a modular Webflow framework that allows for the rapid deployment of service-specific landing pages while maintaining consistent brand integrity.
Performance Optimization: Leveraged Webflow’s advanced interactions and clean code structure to ensure ultra-fast load times, directly improving Google Ads Quality Scores and Facebook Ad delivery.
Ad-to-Page Sync: Designed the site to handle deep-link integrations, allowing for seamless transition from paid social and search traffic to high-intent conversion forms.
I developed a comprehensive digital ecosystem for Osners FC using Webflow, designed to serve as a central hub for New York City’s vibrant soccer community. This project required a balance of dynamic sports content—such as live match updates and team news—with a robust commercial backend for global fans and local supporters.
Core Contributions:
E-commerce & Merchandising: Built a fully integrated Webflow E-commerce store for official Osners FC gear, managing product variants from jerseys to lifestyle apparel.
Ticketing Infrastructure: Developed a seamless match-day ticketing system, ensuring a frictionless user journey from the homepage to the stadium gate.
Community Storytelling: Leveraged Webflow CMS to manage a complex array of team updates, player profiles, and cultural community initiatives that define the club’s "Haitian-American" heritage.
I engineered a high-performance Webflow platform for KeyPrime Exteriors, a specialized home improvement firm serving the Georgia market. This project was built to dominate local search results and convert high-intent traffic from homeowners into qualified sales leads. I focused on blending "rugged reliability" with a modern, friction-less user experience.
The Technical Build
Local SEO Architecture: Developed a Geo-Targeted CMS structure. Instead of one generic page, the site features dynamic landing pages for specific Georgia service areas (e.g., Atlanta, Marietta, Alpharetta), boosting local Google Ads relevance.
Visual Trust Building: Implemented high-resolution "Before & After" galleries using Webflow’s CMS, allowing the client to easily upload new projects to showcase craftsmanship.
“Built for Performance. Engineered for Scale.”
“Your Vision, My Execution, No Friction.”
“Complex Systems. Simple Solutions. Real Growth.”
Rene is incredibly easy to work with, always brings fresh ideas to the table, and his attention to detail in Webflow is second to none. I’ve worked with many designers, but Rene’s ability to execute quickly without sacrificing quality is what sets him apart."
"I worked with Rene for approximately 6 months on Go High Level and Make.com automations with success!"
"Working with Rene was a breath of fresh air for our team. We have a very technical product line that is difficult to translate into a digital space, but Rene understood the requirements immediately. He is professional, highly responsive, and wasn't intimidated by the complexity of our industrial catalogs. He didn't just build a site; he built a tool that our sales team uses every day. If you want someone who actually delivers on their promises, Rene is your guy."
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Let me know if you have a vision in mind.
